AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in Central America: Q2 2025 Insights
Discover the performance trends of the leading beauty retail apps on iOS in Central America during Q2 2025, highlighting download and active user metrics from Sensor Tower data.
In the second quarter of 2025, the beauty retail sector on iOS in Central America showed diverse trends across its top applications. Based on data from Sensor Tower, here's an overview of the performance of the leading apps in this category.
Sephora: Compra en Línea maintained a steady presence with weekly downloads fluctuating between approximately 5K and 11K. The app experienced a peak in active users, climbing to about 78K by the end of June.
Bath and Body Works México saw a notable spike in downloads, reaching around 3.9K in late May. Active users showed variability, peaking at over 63K before settling at around 49K.
The app 娜拉美妆 witnessed a significant surge in downloads mid-April, with a high of nearly 12K downloads, though this was followed by a decline to lower levels.
Terramar Brands had consistent download numbers, ranging from about 500 to 1.1K weekly, indicating stable interest among users throughout the quarter.
Finally, ISDIN México maintained a steady download rate, with numbers hovering around 700 to 800 weekly.
For more detailed insights and trends, you can explore the data further on Sensor Tower.
